Context, channel & factors
In a case study in the book A Mind of Its Own by Cordelia Fine, a patient hurt part of his brain that in charge go human’s emotional reaction, which lead to an unexpected result that he can no long make simple decisions like which shampoo to buy any more, because now he is forced to completely logically compare multiple brands of shampoo, and can’t ignore any details that is not important.
Although extreme situation like this only happens to people who hurt their brain, but I think nowadays we are forcing ourselves to think logically, which is like the “healthy” people’s version of this case.
I have to admit I found my users needs from wikipedia instead of chatting with them first, but I will soon talk to my users about over analyzing. As I mentioned in my linguistic choices blog post,
Analysis paralysis or paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome. A decision can be treated as over-complicated, with too many detailed options, so that a choice is never made, rather than try something and change if a major problem arises. A person might be seeking the
optimal or "perfect" solution upfront, and fear making any decision which could lead to erroneous results, while on the way to a better solution.
In other words:
The phrase describes a situation in which the opportunity cost of decision analysis exceeds the benefits that could be gained by enacting some decision, or an informal or non-deterministic situation where the sheer quantity of analysis overwhelms the decision-making process itself, thus preventing a decision.
So here I assume their need is to stop over-analyzing on things that is not important.
They are in an environment that themselves or everybody around them get used to logical reasoning, or only admit logical reasoning, and intuition is not a legitimate reason explaining for decision; they waste too much time on unnecessary delibeI imagined the channels to get to my users should be very accessible, and interfere with their life. The channels might includes hot triggers in anxiety including situations; situations when you have no proof; speed read; window display; dissolving menus or any self destroying things; underground everything; message in a bagel; mushroom/drugs/achohol; guerrilla radio station; lsd spritzing station; 2nd hand high street art; hoffs r us.
While I have all these ways to get to my users, I also need to pay attention to: my products won’t provoke anxiety to people; I want to create long term behavioral change; I need research to convince people; I should choose situations where people are not afraid of bad results of the intuitive decision, or these activities won’t cause big bad results; my process would be pulling people from mindfulness to mindless.