Absurd Intelligence is a thesis exploration of the unconscious.
In my master thesis Absurd Intelligence: Explorations of the Unconscious, I explore design as a way of upgrading the unconscious mind to being a reliable and legitimate tool for creative problem solving.
My thesis explores how the unconscious mind influences our emotion and decision making, and design solutions that apply these mechanisms to address several problems I identified in current society, such as decidophobia and the lack of consolation, targeting a user group I call the "irrationally logical crew", who struggle with rationality and emotion, or with empathy.
After one year of research, I found that the unconscious mind is very powerful at providing consolation and influencing decision making. And yet, the influence of the unconscious is not always logic-based; in fact, unconscious influences can seem downright absurd.
Design Sprints is a series of early stage ideations and is an essential component of the design process. Design sprints help me choose the right ‘product’ material, form or typology for an effective concept—whether it be an app, a service or something tangible. The sprints also rapidly helped me to develop and evaluate new ideas and/or to rebuild prototypes.