KooKoo is part of my master thesis--Absurd Intelligence: Explorations of the Unconscious.

Learn more about Absurd Intelligence.


KooKoo is an accessory  that could help indecisive people—those who have the irrational fear of making the wrong choice and who tend to over-analyze situations—learn to make quick decisions and not worry excessively about “right” or “wrong”. 


According to John-Dylan Haynes, a neuroscientist at the Max Planck Institute, by monitoring the micro patterns of activity in the front polar cortex, researchers can predict which hand the participant would choose 7 SECONDS before the participant was consciously aware of the decision. “Your decisions are strongly prepared by brain activity. By the time consciousness kicks in, most of the work has already been done.” Said by Haynes.

KooKoo functions as a timer that only goes up to 7 seconds. Every time a User realizes that s/he is over-analyzing or hesitates in the face of multiple options, the User can pull the string of KooKoo. After 7 seconds, the timer goes off, and the User must make a decision.

Because the unconscious has already made a decision 7 seconds before User realizes it, once those 7 seconds are up, KooKoo will have helped its User to realize his/her intuitive decision by leaving no time for Users to think twice.